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Department of Marketing: Recent submissions
Now showing items 21-40 of 43
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(Journal of Global Information Technology Management, 2020)This research examines the relationships between technological, organizational, and environmental (TOE) factors on different levels of B2B e-commerce adoption. A survey of 315 Ghanaian manufacturing SMEs was validated and ...
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(Journal of Patient Safety, 2021)Objective: This study attempted to develop a scale, hereby called HYGIENICCARE, that assesses patients' perceptions regarding sanitation and hygiene in a healthcare environment. It also evaluated the relationship between ...
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(International Journal of Scientific Research and Management, 2019)The purpose of this study is to investigate how employee readiness for change was created during an organizational transformation in the telecommunication industry of Ghana. The research embraced a qualitative multiple ...
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(IUP Journal of Brand Management, 2020)In the light of heightening competition in the global university education industry, the paper ascertains the relevance of university image in students’ preference for higher educational institutions in Ghana, an emerging ...
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(IUP Journal of Brand Management, 2021)Any communication endeavor that overconcentrates on organizational interests and fails to uphold the sacred duty of promoting consumer interest is akin to shooting oneself in the foot. The paper highlights public concerns ...
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(European Journal of Business and Management, 2021)demand for higher quality services. The objective of this study is to assess the effect of service quality on customer satisfaction in the Ghanaian banking industry using Ghana Commercial Bank as a study area. The study ...
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(International Journal of Applied Research, 2016)Antibacterial activity of crude extracts of two Allium species namely Allium cepa Linn (onion) and Allium aescalonicum Linn (shallot) cultivated in Ghana was investigated on isolates of Escherichia coli (ATCC 25922), ...
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(Journal Physical Education and Sports, 2017)This study delved into referee bias in football matches with the aim of determining its impact on fans attendance. The study reviewed relevant literature on referee bias and discovered that in most cases, related works ...
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(International Journal of Innovative Research and Development, 2017)Football is a game of universal appeal. In the middle of the field is the referee who officiate the game guided by rules and regulations. The fallibility of humans means referees at times make questionable decisions leading ...
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(ProQuest, 2017)Purpose – The purpose of this paper is to investigate the mediating role of brand preference on the relationship between bank advertising and customer loyalty in Ghana’s banking industry. Design/methodology/approach – A ...
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(Inder Science, 2018)This study investigates healthcare quality delivery as a potential way of achieving word-of-mouth and some beneficial outcomes that serve as customers' payback to private hospitals. A cross-sectional correlational design ...
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(Springer Link, 2018)Homes away from home show the behavioral patterns of people who are always on the move from one place to another. Many small size hotels in Ghana keep springing up quickly in a bid to provide home for people away from ...
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(Inder Science, 2018)The acquisition of inter-organisational network ties remains a functional pre-requisite in the survival of a business venture. We sought in this study, to explore the extent to which strategy-driven motivational factors ...
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(Economics and Sociology, 2019)Business-to-business (B2B) e-commerce adoption has experienced rapid growth in recent times and has become one of the fastest technology adoptions among small and medium-sized enterprises (SMEs) in gaining and sustaining ...
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ADAPTED SERVQUAL: A health service quality scale incorporating indicators of sanitation and hygiene (PubMed, 2020)Background and objectives: Many scales have been developed to measure health care quality over the years, but no scale available today incorporates all important indicators of sanitation and hygiene in health care. This ...
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(International Journal of Accounting and Finance Review, 2021)In this study, we examine the impact of financial leverage on profitability of recapitalized banks in Ghana over the period 2008-2017. Based on the random effects and fixed effects estimation strategies, our findings reveal ...
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(Springer Link, 2021)Sustainable business practices are now a non-negotiable way of conducting business globally. We set out in this chapter to investigate sustainability marketing practices in Ghana’s oldest University given the fact that ...
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(Oxford Academic, 2021)Research to date suggests that physical activity (PA) among academics is insufficient globally. Academics in many African countries were recently required to resume work while observing social distancing protocols. Physical ...
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(Springer, 2021)This study assessed the behavioral outcomes of Coronavirus 2019 (COVID-19) social distancing protocols and their influences on mental health. An online survey hosted by Survey Monkey was utilized to collect data from ...
Now showing items 21-40 of 43