Department of Marketing: Recent submissions

Now showing items 41-43 of 43

The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises

Ocloo, C. E.; Xuhua, H.; Akaba, S.; Shi, J.; Worwui-Brown, D. K. (Bellwether Publishing, Ltd., 2020)

This research examines the relationships between technological, organizational, and environmental (TOE) factors on different levels of B2B e-commerce adoption. A survey of 315 Ghanaian manufacturing SMEs was validated and ...
The nexus between internal marketing in hospitals and organizational commitment: Incorporating the mediation roles of key job characteristics

Asiamah, N.; Opuni, F. F.; Mensah, H. K. (Taylor and Francis Ltd., 2020)

Purpose: This study assesses the effect of internal marketing on the organizational commitment of health workers, with the effect of the interaction between internal marketing and each of four job characteristics (i.e. job ...
Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others

Coffie, I. S.; Nkukpornu, A.; Kankam, W. A.; Ocloo, C. E. (SAGE Publications Inc., 2022)

Background: The misconceptions and conspiracy theories against the Covid-19 vaccines have been identified as potential factors that could negatively impact herd immunity for the Covid-19 vaccination. Focus of the article: ...

Now showing items 41-43 of 43

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