Abstract:
Electronic commerce (EC) has considerable potential to nurture the growth of small and mediumsized enterprises (SMEs) in developed and developing nations alike. However, e-commerce growths
among SMEs in developing countries are still in entry adoption level and not moving beyond this
stage. The aim of this study is to examine the factors affecting B2B e-commerce adoption in SMEs
in developing countries. A questionnaire survey technique was used to collect data from a sample of
209 manufacturing SMEs in Ghana. This study uses structural equation modelling to investigate how
different factors affect different levels of B2B e-commerce adoption. The key findings revealed that
each level of e-commerce adoption was affected by different factors from different level of adoption.
Also, relative advantage and intensity of competition have a significant effect on adoption behavior
in Ghanaian manufacturing SMEs. Implications of the study, limitations and future research
directions are also discussed.
