Abstract:
There has always been a cordial relationship between human
beings and nature. Whereas humans’ treat nature with
respect and approached the earth with responsible behavior,
the earth reciprocated the gesture with the abundant provision
of all human needs. However, this relationship has been
marred mainly because of human activities. The level of
irresponsibility in terms of pollutants and blatant disregard for
common precautionary measures in the handling of the gifts
nature has given human beings has led to a host of
catastrophes the inhabitants of the earth must endure.
Although there has been several campaigns and advocacies
all over the world to guide human behavior to stop polluting
the environment, these pleas seem to have fallen on deaf
ears. Hence the time has come to implement some radical
educational campaigns to guide people to respond
responsibly to end or lessen the degradation of the earth. This
paper by the use of the Cognitive Evaluation Theory proposes
that wrongdoing should be extrinsically awarded with the plan
to gradually take away the award remuneration which will lead
to the removal of former intrinsic motivation to do the wrong
things and eventually win the war on man-made pollution of
this planet.
