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Showing 10 out of a total of 11 results for collection: Research Articles.
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Sustainability marketing and African university brands: The case of the university of Ghana
Effah, E. A.
;
Hinson, R. E.
(
Springer Link
,
2021
)
The effect of brand image on university preference
Effah, E.A
(
IUP Journal of Brand Management
,
2020
)
Adverthics'–A relationship growing sour
Effah, E.A.
;
Alomenu, C.
(
IUP Journal of Brand Management
,
2021
)
Structural equation analysis of the interaction between internal capabilities and external factors on the acquisition of network ties in start-up firms in automobile clusters in Ghana
Addai, M.
;
Danso, B. A.
;
Gays-Mensah, W.
(
European Journal of Contemporary Research
,
2018
)
The associations between pro-environment behaviours, sustainability knowingness, and neighbourhood walkability among residents of Accra Metro in Ghana: A cross-sectional analysis.
Opuni, F. F.
;
Asiamah, N.
;
Danquah, E.
;
Ricky-Okine, C. K.
;
Ocloo, E. C.
;
Quansah, F.
(
Journal of Transport & Health
,
2022
)
Information technology ability mediates the association between older adults’ subjective age and social activity: A STROBE-compliant cross-sectional analysis.
Sghaier, S.
;
Asiamah, N.
;
Danquah, E.
;
Opuni, F. F.
;
Hatsu, S.
(
Archives of Gerontology and Geriatrics
,
2022
)
Green Brand Equity in an Emerging Economy: Ghana in Perspective.
Effah, E. A.
;
Hinson, R. E.
(
Green Marketing in Emerging Economies
,
2022
)
The nexus between internal marketing in hospitals and organizational commitment: Incorporating the mediation roles of key job characteristics
Asiamah, N.
;
Opuni, F. F.
;
Mensah, H. K.
(
Taylor and Francis Ltd.
,
2020
)
Leveraging word-of-mouth as a payback from patients of private hospitals: The role of healthcare quality delivery.
Asiamah, N.
;
Opuni, F. F.
;
Frimpong, F. K. S.
(
Inder Science
,
2018
)
Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others
Coffie, I. S.
;
Nkukpornu, A.
;
Kankam, W. A.
;
Ocloo, C. E.
(
SAGE Publications Inc.
,
2022
)
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Author
Asiamah, N. (4)
Opuni, F. F. (4)
Addai, M. (2)
Danquah, E. (2)
Effah, E. A. (2)
Hinson, R. E. (2)
Ocloo, C. E. (2)
Alomenu, C. (1)
Coffie, I. S. (1)
Danso, B. A. (1)
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Subject
Ghana (4)
Artificial neural network (1)
B2B (1)
Brand equity (1)
Communication (1)
Covid-19 (1)
Cross-sectional design (1)
EC (1)
Ghana Emerging economy (1)
Green brand associations (1)
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Date Issued
2022 (4)
2018 (3)
2020 (2)
2021 (2)
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No (11)