Collaborative and social-personality aware recommendation of programmes.

Abstract

Globally, the selection of tertiary programmes for higher education in a university by prospective applicants is a daunting task. Different universities offer a wide range of programmes using different education delivery modes for teaching and learning. This creates information overload in the context of tertiary programmes. To tackle the information overload problem of tertiary programmes in the context of higher education institutions (HEIs), this paper, therefore, proposes a novel recommendation model called Collaborative and Social-Personality Aware Recommendation of Programmes (CoSPARP) for tertiary programme selection. CoSPARP utilizes a hybrid filtering system that incorporates the computation of similarities relating to the CF, personality traits, and the tie strength of users (prospective applicants) to generate effective programme recommendations for a tertiary programme applicant (TPA). The proposed CoSPARP recommendation method employs the above recommendation entities to create profiles of the TPAs as a basis of profile similarity for tertiary programme recommendations. Results of benchmarking experiments showed that CoSPARP overcomes cold-start due to the proposed (innovative) hybridization process. Additionally, using a relevant real-world dataset and suitable evaluation metrics such as precision, recall, and F-measure, CoSPARP produces more favourable outcomes in comparison to other state-of-the-art methods.