Abstract:
Homes away from home show the behavioral patterns of people who are always
on the move from one place to another. Many small size hotels in Ghana keep
springing up quickly in a bid to provide home for people away from home. Yet,
innovative ideas that enhance patronage and sustainability is on a decline, leading
to eventual foldup. This study seeks to advance the entrepreneurial innovations of
small hotels in order to sustain growth in Ghana. Successful stories about SMEs
exist but are rare. A population size of 2915 entrepreneurs operating small medium
hotels across the country were zoned into three, and schematic random sampling
method was used in selecting the hotels. A scale of 100% hospitality industry attitudinal
variables such as Service Innovations, Process Innovations, Management Innovations and
Marketing Innovations were used. Responses from small hotel managers/owners indicate
that there is a strong correlation between innovative activities and patronage. We therefore,
recommend small hospitalities’ managers to develop their innovative abilities as a reliable
path to the survival and growth of their businesses in a highly perishable and competitive
business environment.
