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Browsing Department of Marketing by Subject "Structural Equation Modelling"

Browsing Department of Marketing by Subject "Structural Equation Modelling"

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  • Ocloo, C. E.; Xuhua, H.; Akaba, S.; Addai, M.; Worwui-Brown, D. K.; Spio-Kwofie, A. (Australian Journal of Economics and Management Sciences, 2018)
    Electronic commerce (EC) has considerable potential to nurture the growth of small and mediumsized enterprises (SMEs) in developed and developing nations alike. However, e-commerce growths among SMEs in developing countries ...

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