Wahab, H. K. A.; Tao, M.; Alam, F.; Ocloo, E. C.
(International Journal of E-Business Research, 2022)
The study examines the crucial role of value co-creation impacts on customer loyalty (attitudinal and
behavioural loyalty) in the Chinese self-service food industry, especially in “Hot Pot,” also known
as “Huo Guo,” ...