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Browsing Department of Marketing by Subject "B2B ecommerce adoption levels"

Browsing Department of Marketing by Subject "B2B ecommerce adoption levels"

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  • Ocloo, C. E.; Xuhua, H.; Akaba, S.; Addai, M.; Worwui-Brown, D. K.; Spio-Kwofie, A. (Australian Journal of Economics and Management Sciences, 2018)
    Electronic commerce (EC) has considerable potential to nurture the growth of small and mediumsized enterprises (SMEs) in developed and developing nations alike. However, e-commerce growths among SMEs in developing countries ...

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