Browsing Department of Marketing by Subject "B2B e-commerce adoption levels"

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The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises

Ocloo, C. E.; Xuhua, H.; Akaba, S.; Shi, J.; Worwui-Brown, D. K. (Bellwether Publishing, Ltd., 2020)

This research examines the relationships between technological, organizational, and environmental (TOE) factors on different levels of B2B e-commerce adoption. A survey of 315 Ghanaian manufacturing SMEs was validated and ...
The determinants of business-to-business e-commerce adoption in small and medium-sized manufacturing enterprises.

Ocloo, C.E.; Hu, X.; Ocloo Akaba, S.; Worwui-Brown, D.; Junguo, S. (Journal of Global Information Technology Management, 2020)

This research examines the relationships between technological, organizational, and environmental (TOE) factors on different levels of B2B e-commerce adoption. A survey of 315 Ghanaian manufacturing SMEs was validated and ...

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