Browsing Department of Marketing by Author "Ocloo, C.E."

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The determinants of business-to-business e-commerce adoption in small and medium-sized manufacturing enterprises.

Ocloo, C.E.; Hu, X.; Ocloo Akaba, S.; Worwui-Brown, D.; Junguo, S. (Journal of Global Information Technology Management, 2020)

This research examines the relationships between technological, organizational, and environmental (TOE) factors on different levels of B2B e-commerce adoption. A survey of 315 Ghanaian manufacturing SMEs was validated and ...
An exploratory examination of the relationship between business-to-business e-commerce adoption and competitive advantage of small and medium-sized enterprises.

Ocloo, C.E.; Hu, X.; Afriyie, S.O.; Antwi, H.A.; Adjei, I.M. (British Journal of Interdisciplinary Research, 2018)

Business to Business Electronic Commerce (B2B EC) adoption has been growing at a quicker pace in recent times and it has become one of the critical ways to help small and medium-sized enterprises to gain and sustain ...

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