Browsing Department of Marketing by Author "Akaba, S."

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B2B E-commerce adoption amongst manufacturing SMEs: An Evidence from Ghana.

Ocloo, C. E.; Xuhua, H.; Akaba, S.; Addai, M.; Worwui-Brown, D. K.; Spio-Kwofie, A. (Australian Journal of Economics and Management Sciences, 2018)

Electronic commerce (EC) has considerable potential to nurture the growth of small and mediumsized enterprises (SMEs) in developed and developing nations alike. However, e-commerce growths among SMEs in developing countries ...
The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises

Ocloo, C. E.; Xuhua, H.; Akaba, S.; Shi, J.; Worwui-Brown, D. K. (Bellwether Publishing, Ltd., 2020)

This research examines the relationships between technological, organizational, and environmental (TOE) factors on different levels of B2B e-commerce adoption. A survey of 315 Ghanaian manufacturing SMEs was validated and ...
Effects of business-to-business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises.

Hu, X.; Ocloo, C. E.; Akaba, S.; Worwui-Brown, D. (Economics and Sociology, 2019)

Business-to-business (B2B) e-commerce adoption has experienced rapid growth in recent times and has become one of the fastest technology adoptions among small and medium-sized enterprises (SMEs) in gaining and sustaining ...

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