Research Articleshttp://atuspace.atu.edu.gh:8080/handle/123456789/382024-03-28T12:49:44Z2024-03-28T12:49:44ZPro-environment behavioural moderators of the association between perceived walkability and social activity.Danquah, E.Asiamah, N.Opuni, F. F.Ocloo, E. C.Ricky-Okine, C. K.http://atuspace.atu.edu.gh:8080/handle/123456789/31422023-03-27T09:40:56Z2022-01-01T00:00:00ZPro-environment behavioural moderators of the association between perceived walkability and social activity.
Danquah, E.; Asiamah, N.; Opuni, F. F.; Ocloo, E. C.; Ricky-Okine, C. K.
Background
– several studies have confirmed the potential influence of walkability on social activity, but whether this relationship can be modified by pro-environment behaviours has not been evaluated. This study aimed to assess the association between perceived (self-reported) walkability and social activity and to ascertain whether this potential relationship is moderated by pro-environment behaviour (PEB) and socially responsible consumption (SRC).
Methods
– This study adopted a cross-sectional design with a sensitivity analysis and techniques against common methods bias. The study population was residents in Ablekuma North Municipality, Ghana. Participants were 792 residents who met some inclusion criteria. The G*Power 3.1.9.4 software was employed to determine a minimum sample for the study. Hierarchical linear regression (HLR) analysis was used to present the findings.
Results
– The study found a positive association between neighbourhood walkability and social activity, which suggests that residents who lived in more walkable neigbourhoods reported higher social activity. SRC and PEB positively moderated the foregoing relationship between neighbourhood walkability and social activity.
Conclusions
– Residents who lived in more walkable neighbourhoods reported higher social activity, and the positive relationship between walkability and social activity is strengthened by SRC and PEB. It can be concluded that walkability better supports social activity among residents with higher pro-environment behaviours.
2022-01-01T00:00:00ZImpact of Value Co-Creation on Customer Loyalty: The Role of Trust and Satisfaction.Wahab, H. K. A.Tao, M.Alam, F.Ocloo, E. C.http://atuspace.atu.edu.gh:8080/handle/123456789/31412023-03-27T09:36:00Z2022-01-01T00:00:00ZImpact of Value Co-Creation on Customer Loyalty: The Role of Trust and Satisfaction.
Wahab, H. K. A.; Tao, M.; Alam, F.; Ocloo, E. C.
The study examines the crucial role of value co-creation impacts on customer loyalty (attitudinal and
behavioural loyalty) in the Chinese self-service food industry, especially in “Hot Pot,” also known
as “Huo Guo,” taking into account the mediating impact on customer trust and satisfaction. The
authors collected 377 valid Chinese customers’ questionnaires to assess the conceptual model with a
purposive sampling method, and data were analyzed using SmartPLS3 software. The findings show
that value co-creation positively impacts customer satisfaction, whereas satisfaction fully mediates the
association between value co-creation and trust. The findings further portray that consumer satisfaction
partially mediates the association among value co-creation and attitudinal and behavioural loyalty.
Based on the results, another key finding is that consumer satisfaction has an insignificant impact
on behavioural loyalty. Notably, the findings provide a menu of potential managerial implications to
enhance customer satisfaction and loyalty.
2022-01-01T00:00:00ZGreen Brand Equity in an Emerging Economy: Ghana in Perspective.Effah, E. A.Hinson, R. E.http://atuspace.atu.edu.gh:8080/handle/123456789/31402023-03-27T09:35:06Z2022-01-01T00:00:00ZGreen Brand Equity in an Emerging Economy: Ghana in Perspective.
Effah, E. A.; Hinson, R. E.
This study examines the effects of green branding and green brand communication on organisational performance in emerging economies by building on Aaker’s pioneering conceptualisation of brand equity. Adopting a communication perspective, this chapter examines the contributions of green brand awareness, green brand associations, perceived green brand quality and green brand loyalty to green brand equity, using Ghana as a reference country. Secondary data on green brand communication and brand equity were collected from peer-reviewed journal articles and publications through Google Scholar and academic search engines. Findings from the study point to the applicability of Aaker’s brand equity constructs to green branding and its communication in Ghana, an emerging economy. Green brand equity outcomes identified include brand trust, increased consumer preference and patronage, premium pricing, enhanced brand imagery and overall competitive advantage. Although a great deal of research has focused on the critical issues of brand satisfaction, brand trust, brand affect, brand loyalty, and brand equity, to date, not much has been done from the perspective of green marketing, particularly as it relates to its communication in developing economies. Therefore, this study contributes to the literature on green brand equity in developing economies by situating Aaker’s tried and tested constructs in that fledgling terrain. It also offers implications for green brand communication policy and practice.
2022-01-01T00:00:00ZInformation technology ability mediates the association between older adults’ subjective age and social activity: A STROBE-compliant cross-sectional analysis.Sghaier, S.Asiamah, N.Danquah, E.Opuni, F. F.Hatsu, S.http://atuspace.atu.edu.gh:8080/handle/123456789/31392023-03-27T09:33:13Z2022-01-01T00:00:00ZInformation technology ability mediates the association between older adults’ subjective age and social activity: A STROBE-compliant cross-sectional analysis.
Sghaier, S.; Asiamah, N.; Danquah, E.; Opuni, F. F.; Hatsu, S.
Background: The association between subjective age and social activity has been reported in the extant literature, but whether this association is mediated by information technology ability and its domains (i.e., internet use assessment, packaged software use assessment, and innovativeness attitude) has not been examined.
Aim: To assess the association between subjective age and social activity and to ascertain whether this association is mediated by information technology ability.
Methods: This study adopted a cross-sectional design characterising sensitivity analyses and common methods bias. The participants were 895 community-dwelling older adults aged 60 years or higher in Accra, Ghana. We measured subjective age, information technology ability, and social activity with previously validated Likert scales, each of which was internally consistent at a Cronbach's α ≥0.7. The data were analysed with partial least squares structural equation modelling (PLS-SEM) and hierarchical linear regression (HLR) analysis.
Results: Subjective age was positively associated with social activity, and this association was partially mediated by information technology ability but none of the three domains of information technology ability mediated this relationship. Subjective age was positively associated with information technology ability and its three domains. Information technology ability (but not its domains) was positively associated with social activity.
Conclusion: Older subjective age was associated with higher social activity through information technology ability. Social activity and information technology ability levels among older adults depend on subjective age, which has implications for ageing and gerontology as reported in this paper.
2022-01-01T00:00:00Z